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The Digital Skiing Exerience

”The internet and gaming are our biggest threats”. The quote was made in a 2013 by Mike Douglas in a ski resort marketing website´s interview, where the freeski pioneer and producer of Salomon Freeski TV was asked to name the biggest challenge for the ski industry in the next coming 10 years. Douglas´s message to the […]

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The North Face Futurelight Story

 The Himalayas, Nepal, fall 2018   It´s the morning of the last day of September and high above the clouds on the sunny top of Mount Lhotse at 8 516 m, two people are carefully putting their skis on. It´s a mere stone´s throw to Mount Everest, the highest mountain on the planet, with only South […]

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B.A.M. Pindung – the story of the Bavarian freeride binding

We´re sitting on sofas made out of pallets in a wooden ex-warehouse building in Oberaching, a small town with 13 inhabitants, some 15 km south of Munich, the capital of Bavaria. On my left is a workbench, but instead of a state-of-the-art espresso machine, standing behind is a row of skis with two banners, one […]

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Good times & deep lines at the Mimmi Freek´End in Pyhä, Lapland

From above, our group of skiers and snowboarders looks like a slowly moving pearl string necklace, as we navigate our way through snow-covered thin spruce trees to the Karhunjuomalampi wilderness hut, following the ski track laid by our guide Katja Heikkinen. The surrounding Pyhä National Park has received a foot-deep fresh coat of powder snow […]

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Ski Review: Chinese ski brand Stepsnow

The ISPO Munich held yearly in between the end of January and beginning of February in the capital of Bavaria, is arguably the biggest sports fair in the world. Dozens of halls filled to the brim with the latest offering by the biggest companies (and the occasional startups and SME´s) are enough to make your […]

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The Blizzard of Aaahh´s – How the underground rebels saved skiing in the 80´s.

It´s a cold winter day in 1988 and our gym teacher has decided that instead of playing outdoor ice hockey we would watch a movie instead. The class is packed with runny-nosed 15-year-old kids watching skeptically as the moustache wearing middle-aged ski coach sets up the VHS system. It takes only a couple of minutes […]

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Following the road less travelled into Russian Karelia

 The border formalities on the Finnish side go smoothly, but on the Russian side the bureaucratic Soviet influence is still evident: I have to fill several small entry forms and then queue with them from one counter to the next. As I am crossing the border by car I have to fill separate documents for […]

Past, Present and Tamok with Jarkko Henttonen

Professional snowboarder, ski magazine owner, freeride contest organizer, FWT judge, snow safety author and lecturer, husky musher, mountain guide, ski area developer – the common denominator in Jarkko Henttonen´s CV is his passion for the mountains. I sat down with him to talk through his career and current resort project, that will shape his future.  […]

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Ski bumming to the Oscars: Film director Ruben Östlund´s unusual path to success

Swedish film director Ruben Östlund, 44, grew up with his mother on Styrsö, a small rocky island on the south coast of Sweden with only 1400 inhabitants. He learned to ski in Lapland during regular visits to his grandparents. While Östlund continued windsurfing with his friends in the sea surrounding his home island, skiing soon […]

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Review: Salomon S/Lab Shift MNC binding

Photo: Amer Sports/Salomon The S/Lab Shift MNC hybrid binding has been one of the most talked about ski equipment releases of the 2018/19 season. There has been so much interest toward the binding that Salomon pro skier Cody Townsend had to tell people just before the turn of the year to stop sending him questions […]

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