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Skiing, Uncategorized

ZAG Chamonix  – the pioneering ski brand´s long way to success

In 2001, a snowboard shaper in France was working on a ski design, which was year´s ahead of it´s time. The ski evolved into an influential brand, which is now, 20 years later, trying to follow the successful path laid by one if it´s disciples from Chamonix.   Words and […]

Skiing, Uncategorized

PUSU Skis – Bringing Finnish ski building tradition in to the 21st century

As news about an upcoming  ski brand manufacturing innovative, award-winning skis in a farm, somewhere amidst the forests of Central Finland started to circle, it was time to investigate.    I´m standing in the parking lot, in front of a traditional Finnish barn, in the heart of the country´s lake district. It´s […]

Skiing, Uncategorized

The North Face Futurelight Story

 The Himalayas, Nepal, fall 2018   It´s the morning of the last day of September and high above the clouds on the sunny top of Mount Lhotse at 8 516 m, two people are carefully putting their skis on. It´s a mere stone´s throw to Mount Everest, the highest mountain on […]

Skiing, Uncategorized

From Lapland To The Today Show – The Club A Story

It´s the summer of 1984 and Barry Levinson, a young college business graduate from Colorado, is driving a rental car in Lapland towards Kemijärvi, a small provincial town in eastern Lapland, less than an hour´s drive from the Soviet border. Van Halen´s Jump is playing on the radio. As the […]

Skiing, Uncategorized

Climate Change and the Future of Ski Resorts

28 December 2017: Koli National Park, Finland   It should be a busy ski day after the Christmas holidays, but the lifts and cross-country trails remain closed. The Koli ski resort has given an official warning to stay out of the surrounding forests due to the heavy loads of frozen […]