Tag: skiing

Skiing

Sustainability, mass tourism and the cult of the real skier

The lore of real skiers and small ski areas that rock   Little ski areas rock, the mom-and-pop owned operations are keeping it real, saving the sport of skiing from McDonaldization by the evil empire, that the big ski resort corporations present. Although exaggerated a little, this is the lore […]

Skiing

The Digital Skiing Exerience

”The internet and gaming are our biggest threats”. The quote was made in a 2013 by Mike Douglas in a ski resort marketing website´s interview, where the freeski pioneer and producer of Salomon Freeski TV was asked to name the biggest challenge for the ski industry in the next coming 10 […]

Skiing

B.A.M. Pindung – the story of the Bavarian freeride binding

We´re sitting on sofas made out of pallets in a wooden ex-warehouse building in Oberaching, a small town with 13 inhabitants, some 15 km south of Munich, the capital of Bavaria. On my left is a workbench, but instead of a state-of-the-art espresso machine, standing behind is a row of […]

Skiing

The Blizzard of Aaahh´s – How the underground rebels saved skiing in the 80´s.

It´s a cold winter day in 1988 and our gym teacher has decided that instead of playing outdoor ice hockey we would watch a movie instead. The class is packed with runny-nosed 15-year-old kids watching skeptically as the moustache wearing middle-aged ski coach sets up the VHS system. It takes […]

Skiing

Past, Present and Tamok with Jarkko Henttonen

Professional snowboarder, ski magazine owner, freeride contest organizer, FWT judge, snow safety author and lecturer, husky musher, mountain guide, ski area developer – the common denominator in Jarkko Henttonen´s CV is his passion for the mountains. I sat down with him to talk through his career and current resort project, […]

Skiing

Ski bumming to the Oscars: Film director Ruben Östlund´s unusual path to success

Swedish film director Ruben Östlund, 44, grew up with his mother on Styrsö, a small rocky island on the south coast of Sweden with only 1400 inhabitants. He learned to ski in Lapland during regular visits to his grandparents. While Östlund continued windsurfing with his friends in the sea surrounding […]

Reviews

Review: Salomon S/Lab Shift MNC binding

Photo: Amer Sports/Salomon The S/Lab Shift MNC hybrid binding has been one of the most talked about ski equipment releases of the 2018/19 season. There has been so much interest toward the binding that Salomon pro skier Cody Townsend had to tell people just before the turn of the year […]

Skiing, Uncategorized

From Lapland To The Today Show – The Club A Story

It´s the summer of 1984 and Barry Levinson, a young college business graduate from Colorado, is driving a rental car in Lapland towards Kemijärvi, a small provincial town in eastern Lapland, less than an hour´s drive from the Soviet border. Van Halen´s Jump is playing on the radio. As the […]

Skiing, Uncategorized

Climate Change and the Future of Ski Resorts

28 December 2017: Koli National Park, Finland   It should be a busy ski day after the Christmas holidays, but the lifts and cross-country trails remain closed. The Koli ski resort has given an official warning to stay out of the surrounding forests due to the heavy loads of frozen […]

Travel

The skier´s guide to the Japanese powder galaxy

The combination of a unique culture, rich food tradition, local hospitality and one of the world’s best snow records has in recent years made Japan a stable in ski destination bucket lists. Japan has hundreds of distinctively different ski areas on two islands, which can make planning your first trip […]