It’s the beginning of December and thanks to a storm, that has brought 80 cmĀ“s of fresh snow in the last 48 hours, Laax Ski Resort in the Graubünden Canton in Switzerland, has just opened itĀ“s lifts. I’m standing above the treeline on a knoll, focusing on a skier above […]
Tag: Laax
Sustainability, mass tourism and the cult of the real skier
The lore of real skiers and small ski areas that rock Little ski areas rock, the mom-and-pop owned operations are keeping it real, saving the sport of skiing from McDonaldization by the evil empire, that the big ski resort corporations present. Although exaggerated a little, this is the lore […]
The Digital Skiing Exerience
āThe internet and gaming are our biggest threatsā. The quote was made in a 2013 by Mike Douglas in a ski resort marketing websiteĀ“s interview, where theĀ freeski pioneer and producer of Salomon Freeski TV was asked to name the biggest challenge for the ski industry in the next coming 10 […]
Climate Change and the Future of Ski Resorts
28 December 2017: Koli National Park, Finland Ā It should be a busy ski day after the Christmas holidays, but the lifts and cross-country trails remain closed. The Koli ski resort has given an official warning to stay out of the surrounding forests due to the heavy loads of frozen […]