laax digi feature

The Digital Skiing Exerience

”The internet and gaming are our biggest threats”. The quote was made in a 2013 by Mike Douglas in a ski resort marketing website´s interview, where the ski innovator and producer of Salomon Freeski TV was asked to name the biggest challenge for the ski industry in the next coming 10 years. Douglas´s message to […]

Skier no snow

Climate Change and the Future of Ski Resorts

28 December 2017: Koli National Park, Finland   It should be a busy ski day after the Christmas holidays, but the lifts and cross-country trails remain closed. The Koli ski resort has given an official warning to stay out of the surrounding forests due to the heavy loads of frozen snow in the trees. Aided […]