Tag: Laax

Skiing

Sustainability, mass tourism and the cult of the real skier

The lore of real skiers and small ski areas that rock   Little ski areas rock, the mom-and-pop owned operations are keeping it real, saving the sport of skiing from McDonaldization by the evil empire, that the big ski resort corporations present. Although exaggerated a little, this is the lore […]

Skiing

The Digital Skiing Exerience

”The internet and gaming are our biggest threats”. The quote was made in a 2013 by Mike Douglas in a ski resort marketing website´s interview, where the freeski pioneer and producer of Salomon Freeski TV was asked to name the biggest challenge for the ski industry in the next coming 10 […]

Skiing, Uncategorized

Climate Change and the Future of Ski Resorts

28 December 2017: Koli National Park, Finland   It should be a busy ski day after the Christmas holidays, but the lifts and cross-country trails remain closed. The Koli ski resort has given an official warning to stay out of the surrounding forests due to the heavy loads of frozen […]